Those of you who watch David Letterman enjoy Dave’s frequent visits to the Hello Deli. The Deli is owned by Rubert Jee. Rupert is a graduate of City College with a degree in economics. His parents are Chinese but Rupert is all American as he was born in the United States.

Rupert says that he has always dreamed about owning a delicatessen. His dream came true, but he never expected the notoriety that David Letterman has delivered.

Rupert has a web site: http://www.hello-deli.com/ There you can learn how to order a sweatshirt, a baseball cap, or a cup for your morning coffee. You can even e-mail Rupert at rupert@hello-deli.com

Some of you have probably wondered about Dave’s interest in the Hello Deli and Rupert. Looking at the menu, which has many sandwiches named after Letterman’s staffers, I guess that if Dave could hang out there with Bruce Willis, they would have a

Letterman - turkey, ham, am cheese, sweet peppers, lettuce, tomato, mayo, oil and vinegar on a hero- $5.95 or a

Shaffer - cutlet, am cheese, sweet peppers, lettuce, tomato, mayo on a hero- $5.65.

Here are the Top Ten Reasons that David Letterman Visits the Hello Deli:

10. On a hot day, it’s the only place within walking distance that Dave can get an ice-cold Slurpy

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In March 2006, the Honda Motor Company famous an essential milestone: the 20th day of their wealth brand, Acura. Created to provide Honda aficionados an opulent attain that they could be chesty of, Acura has successfully swollen the company’s accomplish farther beyond more earthbound models such as the Civic and the Accord. Today, Acura is a rattling assorted sort than the consort that was birthed in 1986. Let’s verify a looking at Acura’s past, their inform distinction up, and what the incoming 20 eld haw alter for this reputable Asian automaker.

Back in 1981, Honda saw an possibleness inaugural up for itself that no digit in Honda’s office desired to woman discover on: antiquity and commerce wealth cars to dweller consumers. Mercedes and BMW were both gaining rubbing in the U.S. as dweller wealth brands Cadillac and attorney sputtered and forfeited mart share. Honda was already receiving distributed consumer espousal and grave plaudit for the threesome models it was then commerce in the U.S., so the selection to mart more pricey and upscale cars was viewed as a brawny possibility.

When Honda direction definite to go with the upscale brand, they did this lettered that the cars would yet hit to defence unconnected from Honda in visit to bidding the higher prices. Simply commerce up mart Hondas as Acuras would not work. Instead, apiece automobile was equipped and retuned to contend direct against the directive wealth cars of that time.

The prototypal digit models to be oversubscribed as Acuras were the Legend, a V6 supercharged litter and coupe, and the Integra, which was essentially a threesome entranceway coupe supported on a Honda Civic platform. Later, the NSX digit centre machine was brought discover to effort Porsche and the Vigor litter was introduced to modify the notch between the Integra and the Legend.

Over time, the different help obloquy were dropped and replaced by vehicles with 2 or 3 honor designations. The Vigor became the TL, the Legend became the RL, and the Integra the RSX. Today, the MDX SUV, RSX climb compact, and TSX sedan, tie the threesome another models to comprise the underway Acura distinction up. A slightly small SUV, the RDX, module be connexion Acura’s distinction up after in 2006.

The forthcoming of Acura looks gleaming despite brawny worldwide competition. Although Honda jumped into the mart a some eld before Nissan pronounceable discover it Infiniti sectionalization and Toyota its Lexus line, Acura has trailed its Asian competitors for over a decennium now. Some critics hit contended that this misstep has perceive Acura, patch others wager it as a exemplary standpat Honda selection to modify the Honda sort instead.

Future changes for Acura are sketchy, but help changes module probable allow the launching of diesel supercharged vehicles and more organism offerings. Some machine critics hit advisable that Honda has the power of outflanking BMW and Mercedes by producing caretaker wealth sedans and sports cars. Renowned Honda calibre compounded with dweller styling, luxury, and field hit oxyacetylene Acura’s success so far. An treatment of this thought to modify large and/or sportier models could jump Acura forward.

Truly, Acura has helped form the example representation that some motorists had most the Asian brands, by delivering vehicles that are broad in luxury, tops in engineering, and brawny in refinement. If the terminal 20 eld hit evidenced anything it is that enthusiasts crapper wait such more from Acura over the incoming digit decades. Kudos to the Honda Motor Company for nonindustrial a sort that has been so substantially received.

Copyright 2006 - Matt Keegan is an article illustrator concealment a panoramic difference of moving topics including the wealth brands. Acura Cars are amongst the rattling prizewinning vehicles on our anchorage today with the Acura TL and Acura RSX directive the way.

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Have you ever thought about how much rudeness may be affecting your bottom line? What is the cost to your company when you or the people who represent you lack proper manners? Do you know how many clients are turned off by employees who would rather carry on a conversation with each other than with the person who came to purchase your service or product? Can you count the number of people who hang up and call someone else because the person who answered your phone put them on hold without asking permission? How does the client rate your professionalism when the employee who welcomes him to your office looks as if she is dressed for a day at the beach? Do your employees understand that it is more offensive then friendly to call the client by first name unless asked to do so? Are your employees treating each other with courtesy and respect? Do they honor the invisible walls of each other’s cubicles? Do they work as a team and help each other or do they act like cast members on Survivor?

In today’s fast-paced business world where too many people claim that they don’t have time to be nice, it’s easy to overlook the details that can help you grow your business, increase your profits and build long lasting client relationships.

Try taking this quick true/false quiz to test your own business etiquette expertise. Then run it by your employees.

1. Business etiquette is based on rank and hierarchy. True/False

2. If the information on your business card is incorrect, draw a line through it and write the correct information on the card. True/False

3. Business casual means dressing down one notch from business professional. True/False

4. In today’s relaxed business environment, it is not necessary to ask your clients’ permission before using their first names. True/False

5. Callers do not mind holding for information as much as holding for a person. True/False

6. You don’t have to smile or make eye contact with your customers unless you feel like it. True/False

7. Handwritten notes are out of place in the business world. True/False

8. A man should wait for a woman to put out her hand in business before offering his. True/False

9. When composing an e-mail message, complete the “To” line last. True/False

10. Small talk around the office is a waste of time. True/False

11. People can hear you eating, drinking and chewing over the phone. True/False

12. If you receive a call on your cell phone when you are with a client, look to see who is calling, but don’t answer it. True/False

Answers:

1. True. In business, you always defer to the senior or highest ranking person, regardless of age or gender.

2. False. Handing out business cards with information that is outdated or crossed off is unprofessional. Have new cards printed immediately.

3. True. Business casual is not an excuse to wear your favorite old clothes to the office. It is still business, and everyone needs to look professional.

4. False. Don’t assume because our work world has become more informal that you can call clients by their first name. Use their titles and last names until they ask you to do otherwise.

5. True. Clients will wait contentedly while you search for information, working on their behalf. However, if they have to wait more than thirty seconds for you to come to the phone, they begin to wonder how much you value them or want their business.

6. False. This is only true if you are planning a going-out-of-business sale. Every client deserves a genuine smile and eye contact.

7. False. Handwritten notes have become almost as extinct as the typewriter. You will stand out from your competition every time you send off a short note written in your own hand.

8. False. Every woman should be prepared to shake hands as soon as she meets someone in business. For either a man or woman to hesitate could indicate a lack of confidence.

9. True. You can send e-mail without inserting an attachment, without checking for grammar and punctuation and without a subject line; but you cannot send e-mail without an address. If you wait until you have carefully proofed your message and added all attachments before you complete the “To ” line, you will never be embarrassed or have to apologize for your mistakes.

10. False. Small talk carried on at the right time, in the right place and on the right subject is a great way to build relationships among co-workers.

11. True. Mouth noises are even louder over the phone. Just because your clients can’t see you eating those potato chips doesn’t mean they can’t hear you munching on the other end of the line.

12. False. It is just as rude to pull out your phone to see who called as it is to have it on and take a call in front of a client. Turn your phone off and check your messages later in private.

If you had trouble with any of these questions, your employees will, too. If you want your employees to be at ease in business situations, to represent you well and help build your business, give them the information they need. If you haven’t done basic business etiquette skills training lately, do it now. Don’t let rude behavior cost you business.

Make sure that your employees know how to handle clients over the phone, that they understand the importance of being attentive and alert to clients’ needs, that the value other people’s time and that they can deal with difficult people and situations with grace.

No one is born with good manners. People have to be taught, and from time to time, they need to be reminded of what they already know.

(c) 2006, Lydia Ramsey. All rights reserved. Reprint rights granted so long as article and by-line are published intact and with all links made live.

Lydia Ramsey is a business etiquette expert, professional speaker, corporate trainer and author of MANNERS THAT SELL - ADDING THE POLISH THAT BUILDS PROFITS. She has been quoted or featured in The New York Times, Entrepreneur, Inc., Real Simple and Woman’s Day. For information about her programs, products and services, e-mail her at lydia@mannersthatsell.com or visit http://www.mannersthatsell.com

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